Senior Marketing Consultant · Auckland, NZ
Senior marketing expertise, without the full-time hire.
I'm Mariana Alencar — a fractional product marketer with 10+ years across SaaS, service-led businesses and global launches. I plug into your team to sharpen positioning, run launches, and build pipeline that lasts.
Mariana Alencar
Senior Marketing Consultant & Fractional Product Marketer
About me
Over a decade inside SaaS and tech companies, I've seen what actually helps businesses grow. It takes product-market fit alongside clarity of audience and positioning, alignment of the team, and discipline in execution.
I've worked with both service-led businesses and product-led growth (PLG) SaaS companies, from early-stage startups finding their footing to scaling teams launching globally. I know what good looks like at each stage, and I know how to get there.
Co-founder
I'm also co-founder of Good Growth Studio, a marketing and creative studio helping purpose-led businesses and organisations grow their revenue, strengthen their brand, and create more impact.
Visit Good Growth Studio →What I Do
Whether you're sharpening the story, launching the next thing, or building a pipeline that compounds — the work starts with clarity and ends with outcomes your team can repeat.
ICP, positioning and messaging that gives your team a single source of truth — so every channel, asset and conversation pulls in the same direction.
Clarity your whole team can sell.
Amplify awareness, launch new products and enter new markets with a sharp, sequenced plan that aligns marketing, product and sales.
Launches that actually land.
Qualified leads and a sustainable pipeline built on the channels and content that match how your buyers actually buy.
Pipeline you can predict.
How I Work
01
Clarity
We pressure-test your positioning, sharpen the message and align stakeholders on the one thing your market needs to hear.
→ A message that earns attention.
02
Cohesion
Product, marketing and sales stop running in parallel. We design a system where every motion supports the next.
→ A team that moves as one.
03
Consistency
Repeatable rituals, content engines and measurement that compound — so growth keeps going after the strategy deck closes.
→ Growth that holds its shape.
Selected Work
EdTech SaaS
Fractional Head of Marketing · 2024 – Present
AgriTech SaaS
Marketing Lead · 2022 – 2024
Analytics · Global Launch
Senior Product Marketing Manager · 2020 – 2022
Reporting · Platform Migration
Product Marketing Manager · 2019 – 2020
Enterprise · LATAM
Marketing Manager · 2015 – 2019
In Their Words
Mariana brought senior product marketing thinking the moment she joined. Within weeks our positioning was sharper, our launches were tighter, and our team finally felt aligned on what we were saying — and to whom.
Founder, B2B SaaS
She's the rare marketer who can hold the strategy and roll up her sleeves. Mariana built the foundations, ran the launches and coached the team. The pipeline impact spoke for itself.
VP Marketing, EdTech
10+
Years in B2B & SaaS
10+
Global markets launched
75%
YoY active growth
90%
Of signup target hit
Trusted by teams at
FAQ
Let's spend 30 minutes on where your marketing is now — and where it could be.